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Packaging News

Sol de Janeiro Promotes Sustainable Beauty Products

Brazilian Bum Bum Cream Refill pod is said to reduce plastic usage by 89%, says company.

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By: Melissa Meisel

Sustainability is big at beauty brand Sol de Janeiro. According to a recent Instagram post: “When you choose to use our Brazilian Bum Bum Cream Refill pod, you are reducing your plastic usage by 89%! Have you tried our refills yet?”

Happi reached out to the International Top 30 company’s media team, who commented: “Sol de Janeiro is striving towards creating more sustainable packaging to reduce their plastic consumption. From deodorant to skincare, they offer a selection of recyclable and PCR-plastic saving refills.”

Here is a link to sustainable selections on the site.

A History of Sustainability

As reported in Happi, Sol de Janeiro forged a strategic partnership with recycling social enterprise Walter Recycling.  

Understanding the environmental implications of temporary pop-up events, Sol De Janeiro took a “significant step” towards sustainability by collaborating with Walter Recycling in 2024.

“At Sol De Janeiro, sustainability is a priority close to our hearts,” said Cara Bondi, vice president, product, ESG, regulatory, at Sol De Janeiro.

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